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Location: Social Media News Release
Discussion: Press Releases as part of an overall marketing plan
Keyword tags:
social media
social media news release
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 mario@emediawire.com |
Press Releases as part of an overall marketing plan
Nov 14 2007, 12:20 PM EST To help you reach goals your press releases should -be consistant , posting one atleast 1x per month -use different prospectives, angles & approaches for each release to broaden the audiences your message will be relevant to -make use of your digital assets to add depth & texture to the content no one wants to read just plain text, releases are a VISUAL medium -written with the concept in mind that a press release can and should act as a stepping stone from someones search to your site. -be tailored to reach out to the 3 audiences that are looking for info online, 1. the e-commerce customer 2. the media and 3. the search engines. -be optimized w/key words to be more relevant to those 3 audiences, it is a skill that can be learned Do you find this valuable? |
 mjkeliher |
RE: Press Releases as part of an overall marketing plan
Nov 23 2007, 3:40 PM EST I have a bit of concern about the "post at least one per month" idea. That concept, while not bad on it's face, contributes to the cluttered environment we have with more traditional news releases (and many other forms of publishing, for that matter). News releases, of the social variety or otherwise, should be published when a company makes news. I wouldn't expect a company to wait until it had "Microsoft buys stake in Facebook"-level news before issuing a news release, but putting the desire for regularity in publishing at the fore encourages "junk releases." Also, I subscribe to the more conservative school of news release "optimization": Write well about an interesting topic, and you're release will naturally be "optimized." Shoe-horning "optimal" keywords into a release seems to susceptible to underhanded BS. That said, your remaining points about writing from different perspectives, making use of digital assets and making the release a "stepping stone" for other actions are very good. It's nice to have these basic ideas laid out to help people think about the basics of news release writing. Do you find this valuable? |
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mario@emediawire.com |
RE: Press Releases as part of an overall marketing plan
Nov 27 2007, 7:41 PM EST Thanks for the comment. The kind of customers I speak to every day are in need of getting higher results on searches because they are a start up or have let the site go untended. We suggest being consistant as a means of adding content online so they can be found easier and get better at conveying their message. Also part of the learning process is finding out 'what are the key words that people are using to find me'. This will be a challenge and an opportunity for as long as you want to do business online. Trying to find your release via these keywords can be helpful in deciphering what the SEARCH ENGINES think your content is relevant to. Do you find this valuable? |
 davefleet |
RE: Press Releases as part of an overall marketing plan
Nov 28 2007, 5:01 PM EST Thanks for your thoughts folks. This is a great debate to have here. Mario - I think the vast majority of your pointers are very relevant, especially around using different approaches to hit your different target communities. In fact, Brian Solis just mentioned in a post today that he uses multiple release formats, which relates to your point about tailoring your release for different groups. As an alternative to pumping out releases to help with search engine optimization, how about other means of regularly posting content? I'm no expert on SEO, but the reading I've done indicates that regular blogging, for example, is just as effective as press releases. That would then enable useful, relevant content that gets companies noticed while saving their news releases for important occasions and avoiding the risk of 'crying wolf.' Just a thought. What do you think? Do you find this valuable? |
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mjkeliher |
RE: Press Releases as part of an overall marketing plan
Nov 28 2007, 6:04 PM EST I've seen a good blog (or podcast, by way of a blog site as its Web site home) do amazing things for search engine visibility. Plus, I struggle to accept the notion of news releases as a strategy for SEO, rather than as a tactic for helping to get the word out when news happens. Do you find this valuable? |
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mario@emediawire.com |
RE: Press Releases as part of an overall marketing plan
Nov 28 2007, 7:03 PM EST Dave, Thank you for the opportunity to participate. We encourage our users to be multilingual in their approach to adding their content online. I joke that " one release thru PRWeb will not make you rich and famous." It takes a variety of marketing tools and consistancy to make that happen. Blogs are a great way to help accomplish that but many of the folks I talk to everyday are very scared of that medium. So they do what they think is easier, send out releases. As long as the Search Engines are the sole arbritor of what content is relevant to what search query we have to write content that includes the key words that we Think people are searching for and the engines can find easily and quickly. The people I speak to every day want that to happen. Do you find this valuable? |
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mario@emediawire.com |
RE: Press Releases as part of an overall marketing plan
Nov 28 2007, 7:15 PM EST I speak about 'conveying the message' to my customers. I want them to understand certain concepts that will broaden their approach to marketing their business. Please accept an invitation to attend one of my webinars and hear my live presentation. Then write about it if you want. http://301url.com/prwebinar3 1 out of 1 found this valuable. Do you? |