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Location: Social Media Training Discussion Forum
Discussion: Should the public relations practitioner write the company blog?
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michsineath |
Should the public relations practitioner write the company blog?
Jan 18 2008, 9:19 AM EST
I tend to think not. But what do you do when no one else will?
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Keyword tags:
Blogging
Public Relations
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davefleet |
1. RE: Should the public relations practitioner write the company blog?
Jan 18 2008, 4:08 PM EST
I wouldn't say that's ideal, but I don't think it's a no-no. Depends on what your objectives are.A bigger concern, for me, would be why no-one else wants to. Is it a time thing, or because no-one else sees the value in having a blog? Is your organization ready to use that particular tool, or is it one of those "we need one of those blog things my niece talks about" cases? Do you find this valuable? |
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michsineath |
2. RE: Should the public relations practitioner write the company blog?
Jan 18 2008, 11:14 PM EST
I think it's mostly a time thing. It's a nonprofit organization and all members are volunteers. The objective is to extend the conversations members have been having and open it up to develop naturally. We didn't want to box it up in any way. That said, it is the second most viewed section of the site. So, people are reading -- We've been posting news briefs, pseudo-Romenesko. Maybe we boxed it? We're trying to pull in some guest bloggers for a different voice, but it's been a slow return. It is something the members expressed a want for, including video blogging, podcasting, etc. And I agree, it's not ideal for PR to write the company blog. But I wonder if there are any good examples of PR that do? Do you find this valuable? |
Alshaw1972 |
3. RE: Should the public relations practitioner write the company blog?
Aug 10 2008, 1:35 PM EDT
I work in internal comms and an analogous question is whether we should write the CEO's internal blog. I'd apply the principle that a blog should feel informal and authentic - you can usually smell a communication that's been written by one of the PR or internal comms guys; there's a cautious banality to it. The best story I heard recently was about the General Motors CEO raving about a competitor's new range in a way that their PR man wouldn't have dreamed of writing about in a public domain. So no, I don't think the PR guys shouldn't write the external facing blog; the CEO or whoever is relevant at the time (e.g. head of a product line) should write it then perhaps ask the PR man to do a quick sense check to make sure it doesn't say anything that could put the company's reputation at risk. Even that system isn't pure blogging, but it would lower the blood pressures of the PR guys. I've been gathering a list of CEO blogs, because that 'look at what your peers do' thing will be more persuasive than any arguments I can put together.
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