Video: Social Networking in Plain English (click to view)

Profile: Global network for business professionals

Target group: Business professionals worldwide
XING makes your professional network an active part of your life. Far more than a directory of business contacts, XING enables its members to discover professional people, opportunities and privileges through its unique discovery capability and advanced contact management tools.

With the successful IPO of XING as the first Web 2.0 company to go public, XING AG has had a long-term impact on the social networking trend amongst professionals. By focusing on the target group “business people worldwide”, the company is able to offer tailored features, thereby making networking and contact management simpler. Besides Headquarters in Hamburg, XING AG is also represented with offices in Barcelona (eConozco, Neurona) und Beijing.

Traffic Statistics

Page Impressions/Month	300 MM
Visits/ Month	20 MM
Unique Users/ Month	5.5 MM
Male	69%
Female	31%
Age <25 26-30 31-40 41-50 >50	Percentage Share 12% 21% 30% 13% 24%

Targeting Options
Gender
Age
Country/Region
Seniority

Useful Links
Social Networking in Plain English Video Wikipedia Profile on Xing.com Ratecard

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Data collected from Xing.com




Comments
Xing.com is the main competitor to LinkedIn and now has about 5.5 million users. As a German company, it has also been successful in edging LinkedIn out of the German market.

Its portal lets you write your profile in a user-friendly way and helps you to find other profiles quite swiftly and accurately. Users need to upgrade to a paid account in order to see unlimited profiles in their network, instead of just the people who are directly connected to them. Unlike LinkedIn it is not so much recruiter-oriented. It also lets you state your business needs and wants. Each keyword is indexed and thus searchable. Although Xing could be considered more ‘friendly’ and ‘usable’ than LinkedIn, it has a smaller market share with the notable exception of Germany.