Version User Scope of changes
Jan 18 2008, 9:07 AM EST (current) davefleet 30 words added, 31 words deleted
Jan 18 2008, 12:44 AM EST leehopkins 5 words added

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Social mediaMedia workshopWorkshop



This can be either a one-day workshop or expanded into a two-day workshop.

One day workshop

  • what What IS Socialsocial Media?media?
    • wikipedia Wikipedia definition
    • geek Geek talk: rss,RSS, xml,XML, ajax,AJAX, widget... wtf?(it's
      • (It's all technology that has been around a long time; it's just suddenly exploded out of the tiny geek community and gone mainstream)
  • why Why is it so important?
    • change Change in the communication landscape
      • collaborative Collaborative
      • co-operative Co-operative
      • 'declarative 'Declarative living' (the
        • (The idea that rather than posting stuff that allows people to stalk us, we purposefully digitise and post our lives so that we get more value back - contacts, connections, etc.)
      • flat Flat earth
  • demographics, Demographics, statistics, yada yada yadaetc.
  • the The tools of social media (with examples in each category, showing creativity and low barrier to entry)
  • how How to construct a social media release (the Todd Defren model)

  • the The future: coming soon to a browser near you
    • the The metaverse
      • Second Life
      • World Of Warcraft
      • There
      • IBM's own metaverse (see Roo Reynolds' presentation here and here)
      • SeaDragon (Microsft at TED video)

Of course, for a two-day course you can make it more interactive, with 'build your own' sessions, either on individual laptops or in groups huddled around a pc/notebook.

PC/notebook.


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