Social Media Workshop

One day workshop

• What IS social media?
• Wikipedia definition
• Geek talk: RSS, XML, AJAX, widget... wtf?
• (It's all technology that has been around a long time; it's just suddenly exploded out of the tiny geek community and gone mainstream)
  
• Why is it so important?
  • Change in the communication landscape
    • Collaborative
    • Co-operative
    • 'Declarative living'
    • (The idea that rather than posting stuff that allows people to stalk us, we purposefully digitise and post our lives so that we get more value back - contacts, connections, etc.)
    • Flat earth
      
• Demographics, statistics, etc.
  
• The tools of social media (with examples in each category, showing creativity and low barrier to entry)
  • Blogs
  • Podcasts
  • Wikis
  • Vidcasts
    
• How to construct a social media release (the Todd Defren model)
  
  
• The future: coming soon to a browser near you
  • The metaverse
    • Second Life
    • World Of Warcraft
    • There
    • IBM's own metaverse (see Roo Reynolds' presentation here and here)
    • SeaDragon (Microsft at TED video)