Thread started: Nov 14 2007, 12:20 PM EST
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To help you reach goals your press releases should
-be consistant , posting one atleast 1x per month
-use different prospectives, angles & approaches for each release to broaden the audiences your message will be relevant to
-make use of your digital assets to add depth & texture to the content no one wants to read just plain text, releases are a VISUAL medium
-written with the concept in mind that a press release can and should act as a stepping stone from someones search to your site.
-be tailored to reach out to the 3 audiences that are looking for info online, 1. the e-commerce customer 2. the media and 3. the search engines.
-be optimized w/key words to be more relevant to those 3 audiences, it is a skill that can be learned
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RE: Press Releases as part of an overall marketing plan
By: ,
Nov 28 2007, 7:15 PM EST
I speak about 'conveying the message' to my customers. I want them to understand certain concepts that will broaden their approach to marketing their business. Please accept an invitation to attend one of my webinars and hear my live presentation. Then write about it if you want.
http://301url.com/prwebinar3
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