Social Media News Release

	Date/Time	Made By	Edit Note	Type	Scope
	Mar 5 2008, 9:22 PM EST	davefleet		edit	2 words added 1 word deleted
Change: release")takesrelease") takes advantage of the linking,multimedia and social media capabilities of the Web to make releases more reader-friendly and useful. Although traditional news releases can incorporate links and can include some multimedia elements, a social media news release aims to completely rethink the narrative, text-focused approach to news announcements. View changes from previous version. (Word count: 651)
	Mar 5 2008, 9:19 PM EST	davefleet	Added in March 5 IABC news	edit	35 words added
Change: On March 5, 2008, IABC announced it would take a lead in the push to develop standards around the social media release. Check out the social media release and the traditional release of the announcement. Reactions to the Social Media News Release Press Releases With 'A Song And Dance' View changes from previous version. (Word count: 651)
	Jan 9 2008, 4:19 PM EST	davefleet	Formatting changes only	edit
Change: There were only format changes (bold, italics, etc.) in this version. See this version for details. (Word count: 616)
	Jan 9 2008, 4:07 PM EST	edlee		edit	27 words added 15 words deleted
Change: better impression, visually, than a wire release ConsWe're still looking for input on the disadvantages of social media news releases. What are you waiting for? Case StudiesDo you have a case study of a social media news View changes from previous version. (Word count: 616)
	Jan 8 2008, 3:56 PM EST	davefleet		edit
Change: There were only format changes (bold, italics, etc.) in this version. See this version for details. (Word count: 605)
	Jan 8 2008, 3:56 PM EST	davefleet		edit	6 words added
Change: (along with a traditional release) Las Vegas Township Justice Court BEA SAP AG Novell Hubspot Eurekster Plant-It 2020 (Second Life Reforestation Project) The first & second GeoCommons SMNRs SinglePipe Communications A list of PRX Releases Pretty much every release in General Motors-Europe’s Social Media Newsroom Converseon Centrum VitaminsA View changes from previous version. (Word count: 605)
	Jan 8 2008, 3:14 PM EST	davefleet	Added Doritos SMNR to the list	edit	1 word added
Change: Doritos Las Vegas Township Justice Court BEA SAP AG Novell Hubspot Eurekster Plant-It 2020 (Second Life Reforestation Project) The first & second GeoCommons SMNRs SinglePipe Communications A list of PRX Releases Pretty much every release in General Motors-Europe’s Social Media Newsroom Converseon Centrum Vitamins A list of View changes from previous version. (Word count: 600)
	Jan 4 2008, 12:51 PM EST	keith.mcarthur	Added target audiences and other small tweaks.	edit	30 words added 6 words deleted
Change: Social media news releases can appeal to any of three constituencies:traditional journalistsbloggers/podcastersand consumers/readers Background The origins of the social media news release can be traced back to Tom Foremski's 2006 post, Die Press Release, Die Die Die. Foremski called traditional news releases View changes from previous version. (Word count: 599)
	Dec 20 2007, 10:32 PM EST	davefleet		edit
Change: There were only format changes (bold, italics, etc.) in this version. See this version for details. (Word count: 569)
	Dec 20 2007, 10:32 PM EST	davefleet	Added Converseon SMNR	edit	3 words added 2 words deleted
Change: Centrum Vitamins Las Vegas Township Justice Court BEA SAP AG Novell Hubspot Eurekster Plant-It 2020 (Second Life Reforestation Project) The first & second GeoCommons SMNRs SinglePipe Communications A list of PRX Releases Pretty much every release in General Motors-Europe’s Social Media NewsroomConverseonCentrum Vitamins A list of View changes from previous version. (Word count: 569)
	Dec 20 2007, 1:56 PM EST	davefleet	Three more SMNRs added	edit	19 words added 14 words deleted
Change: Ford Motor Co. NutrisystemGatorade ColourVerizon Coca-ColaITV2 BelkinSymantec CiscoVauxhall WebEx Ford MotorNutrisystem Co. Colour GatoradeYahoo! Canada VerizonWeblo.com Centrum Vitamins Las Vegas Township Justice Court BEA SAP AG Novell Hubspot Eurekster Plant-It 2020 (Second Life Reforestation Project) The first & second GeoCommons SMNRs SinglePipe View changes from previous version. (Word count: 568)
	Dec 20 2007, 1:38 PM EST	davefleet	Added call for social media news release case studies	edit	41 words added
Change: Do you have a case study of a social media news release that you want to showcase? Add a new page under this one and go to town! Add a link here so people can get to it. Other Examples of Social Media News ReleasesA list of View changes from previous version. (Word count: 562)
	Dec 20 2007, 1:36 PM EST	davefleet	Added five new social media releases	edit	9 words added 4 words deleted
Change: release,release some(some courtesy of Todd Defren: ): ColourITV2 Symantec Vauxhall WebEx Nutrisystem Colour Coca-Cola Belkin Cisco Ford Motor Co. Gatorade Verizon Las Vegas Township Justice Court BEA SAP AG Novell Hubspot Eurekster Plant-It 2020 (Second Life Reforestation Project) The first & second GeoCommons SMNRs SinglePipe Communications View changes from previous version. (Word count: 521)
	Dec 19 2007, 8:36 PM EST	davefleet	Added social media release from Colour	edit	2 words added
Change: some courtesy of Todd Defren: ColourCoca-Cola Belkin Cisco Ford Motor Co. Gatorade Verizon Las Vegas Township Justice Court BEA SAP AG Novell Hubspot Eurekster Plant-It 2020 (Second Life Reforestation Project) The first & second GeoCommons SMNRs SinglePipe Communications A list of PRX Releases Pretty much every release in View changes from previous version. (Word count: 516)
	Nov 25 2007, 1:37 PM EST	davefleet	slightly restructured page, resized font	edit	43 words added 3 words deleted 1 image added 1 image deleted
Change: We're still looking for input on the disadvantages of social media news releases. What are you waiting for?Examples of Social Media News ReleasesA list of companies having experimented with the social media news release, courtesy of Todd Defren: Coca-Cola Belkin Cisco Ford Motor Co. Gatorade Verizon Las View changes from previous version. (Word count: 514)
	Nov 24 2007, 2:02 PM EST	mjkeliher		edit	1 image added 1 image deleted
Change: There were only format changes (bold, italics, etc.) in this version. See this version for details. (Word count: 474)
	Nov 24 2007, 10:41 AM EST	davefleet	Added SMNR template image	edit	1 image added
Change: There were only format changes (bold, italics, etc.) in this version. See this version for details. (Word count: 474)
	Nov 24 2007, 10:38 AM EST	davefleet		edit
Change: There were only format changes (bold, italics, etc.) in this version. See this version for details. (Word count: 474)
	Nov 24 2007, 10:38 AM EST	davefleet		edit	7 words added 1 word deleted
Change: Examples of Social Media News ReleasesA list of companies having experimented with the social media pressnews release, courtesy of Todd Defren: Coca-Cola Belkin Cisco Ford Motor Co. Gatorade Verizon Las Vegas Township Justice Court BEA SAP AG Novell Hubspot Eurekster Plant-It 2020 (Second Life Reforestation Project) The View changes from previous version. (Word count: 474)
	Nov 24 2007, 10:37 AM EST	davefleet	Added responses to social media releases	edit	98 words added 1 word deleted
Change: Watching the Street Fight And A Case Study On A Press Release + Social Media - Web Strategy by JeremiahBroken Record Time: Bagging on Press Releases - POP! PR JotsA list of companies having experimented with the social media press release, courtesy of Todd Defren: Coca-Cola Belkin View changes from previous version. (Word count: 468)

Social Media Training