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Podcasts
What is a Podcast?
An MP3 file that you can download, stream over the internet or subscribe to via RSSGeneral Features
A podcast is a digital media file, or a related collection of such files, which is distributed over the Internet using syndication feeds for playback on portable media players and personal computers. The term, like "radio", can refer either to the content itself or to the method by which it is syndicated; the latter is also termed podcasting. The host or author of a podcast is often called a podcaster.Though podcasters' web sites may also offer direct download or streaming of their content, a podcast is distinguished from other digital media formats by its ability to be syndicated, subscribed to, and downloaded automatically when new content is added, using an aggregator or feed reader capable of reading feed formats such as RSS or Atom.
Pros
- Captures the warmth of the human voice
- Low-cost
- Measurable reach
- Portable
- Time shift-able
- Audience can participate via audio comments and/or text comments on the show's blog
Cons
- A loyal audience tends to expect new episodes on a regular basis
- Content of a podcast depends on the host(s) knowledge and research
Case Studies
Useful Podcasts for the Latest in Social Media
- Inside PR
- For Immediate Release
- Six Pixels of Separation
- New Comm Road
- Trafcom News
- Jaffe Juice
- PR Junction
- Social Media Today
- Social Media Club
- NMRCast
- Switchpod - Podcast Hosting
danielerossi |
Latest page update: made by danielerossi
, Feb 3 2008, 8:17 PM EST
(about this update
About This Update
Edits to the pros and cons portion of 'Podcasting'
- danielerossi
36 words added view changes - complete history) |
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Keyword tags:
audio
podcasting
social media
video
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