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Reach the largest group of business-decision makers on the web
An Audience of Influential, Affluent and Ambitious Professionals
  • · 20,000,000+ Professionals and growing by 1 million members per month
  • · 750,000+ Senior Executives
  • · Executives from all Fortune 500 companies
  • · 46% are Business Decision Makers
  • · Average Age: 41
  • · Household Income: $109,000
Professionals Use LinkedIn To Actively Manage Their Professional Brand By:
  • · Showcasing Their Skills And Experiences on their profile pages
  • · Sharing Their Insights and Expertise on Answers
  • · Recommending people — and being recommended — to other professionals
  • · Managing Their Network of Trusted Connections
An Engaged And Active Audience
  • · Over 450 million page views per month
  • · Over 560,000 professionals visit the LinkedIn homepage on a typical day
  • · 42 page views per member per week
Maximise ROI by targeting ads based on Connect With Your Audience In Three Ways:
1. Run-of-Professional: Deliver your messages to professionals from all industries and professions.
2. inCrowds: Connect with a specific segment of LinkedIn Professionals:
· Corporate Executives
· IT Professionals
· Small Business Professionals
· Entrepreneurs
· Finance Professionals
· Sales Professionals
3. Custom Targets: Reach your specific audience target defined by rich LinkedIn profile data

Targeting is powered by rich user profile data
LinkedIn profile data is 10x more accurate than typical registration data because the profile represents a user's public face on LinkedIn and the web.

Choose your audience based on:

Industry Seniority Job Function Company Size Geography Number of connections Gender
Industry
defense & space
computer hardware
computer software
computer networking
internet
semiconductors
telecommunications
law practice
legal services
management consulting
biotechnology
medical practice
hospital & health care
pharmaceuticals
veterinary
medical equipment
cosmetics
apparel and fashion
sporting goods
tobacco
supermarkets
food production
consumer electronics
consumer goods
furniture
retail
entertainment
gambling & casinos
leisure & travel
hospitality
restaurants
sports
food & beverages
motion pictures and film
broadcast media
museums and institutions
fine art
performing arts
recreational facilities and services
banking
insurance
financial services
real rstate
investment banking/venture
investment management
accounting
construction
building materials
architecture & planning
civil engineering
aviation and aerospace
automotive
chemicals
machinery
mining & metals
oil & energy
shipbuilding
utilities
textiles
paper & forest products
railroad manufacture
farming
ranching
dairy
fishery
primary/secondary
higher education
education management
research
military
legislative office
judiciary
international affairs
government administration
executive office
law enforcement
public safety
public policy
marketing and advertising
newspapers
publishing
printing
information services
libraries
environmental services
package/freight delivery
individual and family services
religious institutions
civic & social organization
consumer services
transportation/trucking/railroad
warehousing
airlines/aviation
maritime
information technology and services
market research
public relations
design
non-profit organization management
fundraising
program development
writing and editing
staffing and recruiting
professional training
venture capital
political organization
translation and localization
computer games
events services
arts and crafts
electrical and electronic manufacturing
online publishing
nanotechnology
music
logistics and supply chain
plastics
computer and network security
wireless
alternative dispute resolution
security and investigations
facilities services
outsourcing/offshoring
health, wellness and fitness
alternative medicine
media production
animation
commercial real estate
capital markets
think tanks
philanthropy
e-learning
wholesale
import and export
mechanical or industrial engineering
photography
human resources
business supplies and equipment
mental health care
graphic design
international trade and development
wine and spirits
luxury goods and jewelry
renewables and environment
glass, ceramics and concrete
packaging and containers
industrial automation
government relations

Seniority
c-level manager vice-president individual contributor Director Owner
Job Function
accounting
advertising
business
consultant
creative
engineering finance
hr
IT
legal
marketing
operations PR
product
sales
support

Company Size
myself only

1-10 employees
11-50 employees
51-200 employees
201-500 employees
501-1000 employees
1001-5000 employees
5001-10000 employees
10001+ employees

Geography
Locations are determined by zip codes rather than less accurate IP addresses.

# of Connections Identify influencers and take advantage of word of mouth marketing.

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All content Copyright © 2008, LinkedIn Corporation


Ronna.Porter
Ronna.Porter
Latest page update: made by Ronna.Porter , Jul 24 2008, 9:08 AM EDT (about this update About This Update Ronna.Porter LinkedIn Profile - Ronna.Porter

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