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Reach the largest group of business-decision makers on the web
An Audience of Influential, Affluent and Ambitious Professionals

• · 20,000,000+ Professionals and growing by 1 million members per month
• · 750,000+ Senior Executives
• · Executives from all Fortune 500 companies
• · 46% are Business Decision Makers
• · Average Age: 41
• · Household Income: $109,000

Professionals Use LinkedIn To Actively Manage Their Professional Brand By:

• · Showcasing Their Skills And Experiences on their profile pages
• · Sharing Their Insights and Expertise on Answers
• · Recommending people — and being recommended — to other professionals
• · Managing Their Network of Trusted Connections

An Engaged And Active Audience

• · Over 450 million page views per month
• · Over 560,000 professionals visit the LinkedIn homepage on a typical day
• · 42 page views per member per week

Maximise ROI by targeting ads based on Connect With Your Audience In Three Ways:
1. Run-of-Professional: Deliver your messages to professionals from all industries and professions.
2. inCrowds: Connect with a specific segment of LinkedIn Professionals:
· Corporate Executives
· IT Professionals
· Small Business Professionals
· Entrepreneurs
· Finance Professionals
· Sales Professionals
3. Custom Targets: Reach your specific audience target defined by rich LinkedIn profile data

Targeting is powered by rich user profile data
LinkedIn profile data is 10x more accurate than typical registration data because the profile represents a user's public face on LinkedIn and the web.

Choose your audience based on:

Industry Seniority

Job Function Company Size Geography

Number of connections Gender

Industry

defense & space computer hardware computer software computer networking internet semiconductors telecommunications law practice legal services management consulting biotechnology medical practice hospital & health care pharmaceuticals veterinary medical equipment cosmetics apparel and fashion sporting goods tobacco supermarkets food production consumer electronics consumer goods furniture retail entertainment gambling & casinos leisure & travel hospitality restaurants sports food & beverages motion pictures and film broadcast media museums and institutions fine art performing arts recreational facilities and services banking insurance financial services real rstate investment banking/venture investment management accounting construction building materials architecture & planning civil engineering aviation and aerospace automotive

chemicals machinery mining & metals oil & energy shipbuilding utilities textiles paper & forest products railroad manufacture farming ranching dairy fishery primary/secondary higher education education management research military legislative office judiciary international affairs government administration executive office law enforcement public safety public policy marketing and advertising newspapers publishing printing information services libraries environmental services package/freight delivery individual and family services religious institutions civic & social organization consumer services transportation/trucking/railroad warehousing airlines/aviation maritime information technology and services market research public relations design non-profit organization management fundraising program development

writing and editing staffing and recruiting professional training venture capital political organization translation and localization computer games events services arts and crafts electrical and electronic manufacturing online publishing nanotechnology music logistics and supply chain plastics computer and network security wireless alternative dispute resolution security and investigations facilities services outsourcing/offshoring health, wellness and fitness alternative medicine media production animation commercial real estate capital markets think tanks philanthropy e-learning wholesale import and export mechanical or industrial engineering photography human resources business supplies and equipment mental health care graphic design international trade and development wine and spirits luxury goods and jewelry renewables and environment glass, ceramics and concrete packaging and containers industrial automation government relations

Seniority

c-level manager

vice-president individual contributor

Director Owner

Job Function

accounting advertising business consultant creative

engineering finance hr IT legal marketing

operations PR product sales support

Company Size
myself only

1-10 employees
11-50 employees
51-200 employees
201-500 employees
501-1000 employees
1001-5000 employees
5001-10000 employees
10001+ employees

Geography
Locations are determined by zip codes rather than less accurate IP addresses.

# of Connections Identify influencers and take advantage of word of mouth marketing.

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